I had a blast presenting the webinar for Cranfield University on how businesses should approach sales and marketing at a time like this. The session looks like it was well received and I’ve had many people get in touch since to say how useful they found it, which is great to hear.
My thanks to Dr Stephanie Hussels and her team at the Bettany Centre for Entrepreneurship. This team has done a brilliant job of hosting this and all the other online sessions in the BGP Response Programme.
The recording is free to view, and you can watch it here:
It’s part of a series of webinars, workshops, and masterclasses on a variety of subjects that the university’s Bettany Centre for Entrepreneurship continues to run to help business leaders navigate through the weirdest time I can remember.
As you’d expect, there are subjects like finance and marketing in the programme, and there is also content about how you look after your own wellbeing, and how to change your leadership at a time like this.
I believe the on-demand content is free, and many of the upcoming sessions are free or very low cost.
More details of the whole programme here.
Fill your boots!
