Why and how people buy things is a subject of fascination for me. The motivations, the decisions, and what author Brian Solis calls the moments of truth. It’s all a complex mix of psychology, creativity, emotion, reason, luck, and many other things. It’s been especially interesting over the course of Read more
Who said it first? Its authorship is disputed, but for advertisers and marketers, it has been a historic truism; “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ Americans claim American authorship of this observation. It’s commonly attributed to John Wanamaker (1838-1922). Wanamaker Read more
Many business owners celebrate growth—more revenue, more customers, and more people on the team. But there’s a critical distinction between growth and scale that can mean the difference between running a thriving, high-performing business or simply a bigger, busier one. Let’s break it down. Growth: More Revenue, More Cost, More Complexity A business focused Read more
I said at the start of January that AI was one of the three important trends for marketers to watch this year, and I also said “you ain’t seen nothing yet” in terms of game changing AI. However, even I didn’t expect things to move this quickly. In the first Read more
As we enter 2023, there are three key trends to which business leaders and marketers should be paying attention. These trends are driven by changing consumer habits, advances in technology, and shifts in the business landscape, and they have the potential to shape the way we market products and services Read more
I was delighted to share a (virtual) platform with some brilliant colleagues from Cranfield University and elsewhere on May 7th. The subject? Taking stock of where we are after the shock of the first few weeks of this crisis. Introductory comments from each speaker were followed by a discussion in Read more