It’s a question I’m often asked by owner-managers and business leaders, especially those in start-up or early stage growth; ”I get it. I see the need for digital marketing and a strong online presence. However, I’ve got no time to do anything right now. What can I do quickly to get started?”
Whilst there’s no getting away from having to put in the hard yards to get the best results with digital marketing, here is one thing you can do to get started move your website forward quickly.
If you are just getting started with online marketing and have limited time, one of the most effective strategies you can implement is to create content that answers the most commonly asked questions by your customers. This approach can help you quickly and easily create valuable, relevant content that resonates with your audience and addresses their pain points and challenges.
To get started, take some time to identify the twenty most commonly asked questions by your customers. You can do this by reviewing customer inquiries and feedback, conducting surveys or focus groups, or asking your customer service or sales team for insights. Once you have identified the twenty most commonly asked questions, you can begin creating content that answers each of those questions.
There are many different types of content you can create to answer your customers’ questions, including blog posts, videos, infographics, and social media posts. Whatever type of content you choose, make sure it is clear, concise, and easy to understand. You should also include relevant keywords and phrases to help your content rank well in search engines and make it easier for your audience to find.
By creating content that answers your customers’ most commonly asked questions, you can establish yourself as a knowledgeable and trusted source of information in your industry. This can help you build your brand, attract and retain customers, and drive business growth. So if you are just getting started with online marketing and have limited time, focusing on creating content that answers your customers’ questions is a great place to start.
