You may have heard about Employer Branding, but not be sure how it applies to your organisation. Or you may not have heard about it yet. Either way, if you’re an owner-manager, or a business leader, you should be aware of what Employer Branding is, and what it could do Read more…
As we enter 2023, there are three key trends to which business leaders and marketers should be paying attention. These trends are driven by changing consumer habits, advances in technology, and shifts in the business landscape, and they have the potential to shape the way we market products and services Read more…
The late, great, Hans Rosling with one of the best examples of data visualisation I’ve ever seen. A data scientist presenting population statistics. Nothing could be drier, right? Here, Hans brings the data to life, and tells a fascinating story in under five minutes. I think it’s a combination of Read more…
2020 was challenging in a way that none of us expected, but in the challenge there emerged a huge opportunity for digital projects to help address those challenges, and we were delighted with the progress that all our clients made through the year. We expect 2021 will be another year Read more…
I was delighted to share a (virtual) platform with some brilliant colleagues from Cranfield University and elsewhere on May 7th. The subject? Taking stock of where we are after the shock of the first few weeks of this crisis. Introductory comments from each speaker were followed by a discussion in Read more…
I had a blast presenting the webinar for Cranfield University on how businesses should approach sales and marketing at a time like this. The session looks like it was well received and I’ve had many people get in touch since to say how useful they found it, which is great Read more…
For the last month, my inbox has been full of Covid-19 communications from organisations; some good, some not so good. Communication has been more important than usual during the last few weeks, as businesses worked out whether and how they were going to trade on through the challenges of Coronavirus, and Read more…
We’re in a very weird time; so much so that it feels strange, almost wrong, to be marketing or selling at this time. So what do you do? To find out, join me on Wednesday 15th April as I present a webinar hosted by Cranfield University. All are welcome. Details Read more…