The late, great, Hans Rosling with one of the best examples of data visualisation I’ve ever seen. A data scientist presenting population statistics. Nothing could be drier, right? Here, Hans brings the data to life, and tells a fascinating story Read more…
Why and how people buy things is a subject of fascination for me. The motivations, the decisions, and what author Brian Solis calls the moments of truth. It’s all a complex mix of psychology, creativity, emotion, reason, luck, and many Read more…
Who said it first? Its authorship is disputed, but for advertisers and marketers, it has been a historic truism; “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ Americans claim American authorship of Read more…
Many business owners celebrate growth—more revenue, more customers, and more people on the team. But there’s a critical distinction between growth and scale that can mean the difference between running a thriving, high-performing business or simply a bigger, busier one. Let’s break it down. Read more…
It’s a question I’m often asked by owner-managers and business leaders; ”I get it. I see the need for digital marketing and a strong online presence. However, I’ve got no time to do anything right now. What can I do quickly to get started?
You may have heard about Employer Branding, but not be sure how it applies to your organisation. Or you may not have heard about it yet. Either way, if you’re an owner-manager, or a business leader, you should be aware Read more…
If you’re an owner-manager or business leader, which of these two things are you more confident about as you look forward to the next few years? If you’re more confident about sales, I would imagine that’s because you have worked Read more…
I said at the start of January that AI was one of the three important trends for marketers to watch this year, and I also said “you ain’t seen nothing yet” in terms of game changing AI. However, even I Read more…
As we enter 2023, there are three key trends to which business leaders and marketers should be paying attention. These trends are driven by changing consumer habits, advances in technology, and shifts in the business landscape, and they have the Read more…
I recently attended the excellent Hubspot CX Spotlight 2021 event, at which I was introduced to the idea of BETAs by Jennifer Shaw-Sweet of LinkedIn.* BETAs are millennials that have now grown up in business. For a long time, many Read more…