If you’re an owner-manager or business leader, which of these two things are you more confident about as you look forward to the next few years?
- Your ability to hit the sales goals to enable you to deliver the growth you want?
- Your ability to recruit people with the right skills and abilities to enable you to deliver the growth you want?
If you’re more confident about sales, I would imagine that’s because you have worked hard on understanding your market, and building a sales and marketing operation to address it. You have marketed the business to potential customers well.
However, are you actively communicating the business to your current and potential future employees in the same way you communicate with prospects and customers?
Enter Employer Branding. Let’s look at what it is and why it’s important.
What is Employer Branding?
Employer Branding is the process of creating a positive reputation for a company as an employer, in order to attract and retain top talent. This involves creating a clear and compelling employer value proposition, highlighting the benefits and opportunities available to employees, and sharing this message through various channels, such as social media and job postings.
Employer Branding also involves creating a positive and engaging workplace culture, providing ongoing support and development opportunities for employees, and consistently delivering on promises and expectations. By building a strong employer brand, a company can improve its reputation as a desirable place to work, which can lead to higher employee engagement, lower turnover, and improved overall performance.
Why is Employer Branding Important?
Employer Branding is important in the 2020s because it will help you to attract and retain top talent. With the rise of social media and online job search platforms, potential employees have more information and options available to them when it comes to choosing where to work. Many are now doing significant research when deciding whether or not to join a new employer. A strong employer brand can differentiate you from your competitors and showcase your culture, values, and benefits to attract the best candidates. It can also improve employee satisfaction and engagement, leading to lower turnover rates and increased productivity.
In today’s competitive job market, Employer Branding is crucial for a company’s success.
The great news is that Employer Branding is something that any organisation can do, regardless of size. There’s a structured way to go about it, and if you’re not already working on your employer brand, a great time to start is now. Employer Branding is what we do at Growva. Contact us here to discuss your Employer Branding challenges and how we might help.
~ Jonathan